Book Marketing & Promotion
Launch strategy, review outreach, and sustained campaigns that keep a serious book selling long after publication week.
A promotion agency for scholars
Your life's work deserves more than a shelf.
Buland is a full-service promotion agency for scholars. We market serious books, build real audiences, and put accomplished thinkers on the stages where decisions are made.
Working with scholars at
- Stanford University
- Duke University
- École Polytechnique Fédérale de Lausanne
- University of Wisconsin-Madison
- University of Maryland
- UCLouvain
- George Washington University
- University of Helsinki
- Toronto Metropolitan University
- Kansas State University
Academia rewards rigor. The world rewards reach.
You spent years, sometimes decades, producing work that matters. Then the machinery of publishing gave it a season, a spine, and a listing, and moved on. The expertise that should be shaping public debate, informing policy, and reaching readers sits behind the wrong kind of quiet.
Buland exists to close the distance between good work and known work. We take the craft standards of the academy, careful research, accurate writing, honest framing, and apply them to the unglamorous, compounding labor of promotion: positioning, platforms, audiences, stages, and the right introductions.
One agency, one senior team, the whole arc of a scholar's public life.
What we do
Six ways we build your reach.
Ghostwriting & Editorial
Books, essays, and op-eds written in your voice, to your standard, from deep immersion in your research.
Author Platforms & Funnels
Author websites, professional profiles, and reader funnels that make you easy to find, easy to cite, and easy to contact.
Newsletters & Audience
Email programs that turn scattered readers into a durable audience you own, issue after issue.
Speaking & Appearances
Keynotes, conference placements, panels, and podcasts that put your ideas in front of the rooms that matter.
Consulting & Advisory Placement
Introductions to enterprises, institutions, and government bodies looking for exactly the expertise you hold.
How we work
Quietly, carefully, and in order.
i.
Immersion
We read the work. We map the field, the reviews, the audiences, and where your ideas should travel next.
ii.
Build
Positioning, platforms, funnels, newsletters, and the written assets that carry your voice accurately.
iii.
Amplify
Campaigns, stages, press, and introductions, sustained over time and reported to you plainly.
In their words
What scholars say.
Ben Wajdi is a professional. He is broadly knowledgeable about a range of issues and subject matter, and he writes well. His prose is clear and accurate. I couldn't recommend him more!S. Robert RamseyProfessor Emeritus, East Asian Linguistics, University of Maryland
He is one of the most helpful and generous writers I have known, with a keen understanding of my work and an inspiring creator of a life lived in literature and ideas.Colin DayanRobert Penn Warren Professor in the Humanities Emerita and Professor of Law
He showed a true understanding of my research and presented all my work clearly and accessibly. He responded quickly to all queries… I could never have done this myself!Renate Blumenfeld-KosinskiDistinguished Professor
Ben Wajdi did a very good job with the book. He combined careful research with adroit framing of the material.Stanley G. PayneHilldale-Jaume Vicens Vives Professor of History Emeritus, UW-Madison
Fantastic service by Ben. He follows up, is highly dedicated, and a pleasure to work with.Prof. Dr. Marc GruberÉcole Polytechnique Fédérale de Lausanne, author of Where to Play
Ben's work has been high caliber, quick, and professional. He got the job done. It was a pleasure working with him.Harald BauderProfessor, Geography and Environmental Studies, Toronto Metropolitan University
He is professional, informative, and painstaking in his attention to detail. It was a pleasure to work with him!Germaine A. HostonProfessor
He writes in a very clear and accurate way… Ben even found relevant information I didn't remember. Interacting with him was a pleasure.Jacques ThisseEmeritus Professor, UCLouvain
He has excellent research skills and is consistently fair and balanced… he writes quickly, and he is very easy to work with. I would have no hesitation in hiring him again.Martin W. LewisSenior Lecturer Emeritus, Stanford University
The work is done. Now let it travel.
Tell us about your book, your research, and where you want your ideas to go. We will tell you plainly what we would do.
About
An agency built for the world of ideas.
Buland works exclusively with scholars: historians, economists, linguists, scientists, and the people whose books carry footnotes. That focus is the whole point.
Why we exist
Most marketing agencies are built for products. A scholar is not a product, and a monograph is not a gadget. The work deserves promotion that respects its substance: accurate summaries, honest framing, and outreach aimed at the readers, rooms, and institutions where the ideas actually belong.
So we built an agency around that standard. Our team reads the work before we promote it. We write prose a professor would sign. And we measure success the way our clients do: in readers reached, invitations earned, and a public presence that finally matches the caliber of the scholarship behind it.
Buland comes from a word meaning elevated, lofty, high. That is the promise in one word: work that rises to the audience it deserves.
We are headquartered in Austin, Texas, and work as a fully remote, senior team with scholars across North America, Europe, and beyond.
What we hold ourselves to
Rigor
Careful research and accurate writing, always. If a claim cannot be supported, it does not ship.
Discretion
Quiet, professional handling of your name, your work, and your relationships. No spectacle.
Craft
Prose, design, and strategy built to a standard a demanding reader would respect.
Ambition
We think in stages, institutions, and decades, because that is the scale your work deserves.
Leadership
Ben A. Wajdi
Founder
Buland was founded by Ben A. Wajdi, a writer and strategist who helps scholars bring their work to wider audiences. He leads a small senior team across research, editorial, design, and outreach, and still reads every client's book.
Meet the rest of the team on the team page.
Serious about your work? So are we.
The best way to know if we fit is a short, direct conversation about your goals.
Services
One agency for the whole arc of a scholar's public life.
Every engagement is bespoke. Most begin with one of the six services below and grow from there.
Books
Book Marketing & Promotion
A serious book gets one launch from its publisher and then, too often, silence. We build the campaign that should have existed: positioning grounded in the book's actual argument, outreach to the reviewers and outlets that shape its field, and sustained promotion that compounds over months, not weeks.
- Launch and relaunch strategy
- Review and endorsement outreach
- Features, excerpts, and media placement
- Ongoing visibility campaigns
For you ifYour book deserves a bigger readership than its launch produced, or a new edition is coming and this time you want it done right.
Editorial
Ghostwriting & Editorial
Ideas travel in prose, and prose takes time you may not have. We write in your voice, from deep immersion in your research: trade books that carry scholarly weight, op-eds pegged to the moment, and essays that open your field to the general reader. You approve every line.
- Books and book proposals
- Op-eds and essays
- Articles and long-form pieces
- Editing and manuscript development
For you ifThe ideas are ready but the calendar is not, and you refuse to publish anything beneath your own standard.
Presence
Author Platforms & Funnels
When someone hears your name at a conference, they search for you within the hour. We make sure what they find is worthy of the work: an elegant author site, accurate professional profiles on the platforms readers already trust, and funnels that quietly turn visitors into readers, subscribers, and inquiries.
- Author and book websites
- Professional profiles and reference pages
- Landing pages and reader funnels
- A coherent presence across every search
For you ifYour web presence is years behind your career, or a search for your name undersells what you have actually done.
Audience
Newsletters & Audience Building
An audience you own is the most durable asset in a public intellectual life. We design, write, and grow newsletters that sound like you at your best, and we build the systems that turn every talk, article, and mention into subscribers who stay.
- Newsletter strategy and setup
- Writing and production support
- Growth and list-building campaigns
- Audience analytics and reporting
For you ifYou want a direct line to your readers that no platform, publisher, or algorithm can take away.
Stages
Speaking & Appearances
The right talk in the right room changes a career. We identify the conferences, institutions, and programs where your ideas belong, craft the materials that get you invited, and manage the outreach so the invitations arrive while you keep working.
- Speaker positioning and materials
- Conference and keynote placement
- Podcast and media appearances
- Booking outreach and coordination
For you ifYou are ready to be on more stages, better stages, or your first big stage.
Advisory
Consulting & Advisory Placement
Enterprises, institutions, and government bodies pay well for exactly the expertise scholars spend careers building; they simply rarely know where to find it. We make the introductions, position your expertise for decision-makers, and help you shape engagements worth your time.
- Expertise positioning for industry and government
- Warm introductions to relevant organizations
- Engagement scoping support
- Long-term advisory relationship building
For you ifYour knowledge could be advising boardrooms and ministries, and you would like it to.
Not sure where to start? Start with the goal.
Tell us what you want your work to do next. We will map the shortest honest path to it.
Team
A small, senior, fully remote team.
Researchers, writers, designers, and outreach specialists who read the work before they promote it.
Ben A. Wajdi
Founder & Editorial DirectorBen is the founder of Buland and leads the firm's editorial practice. He sets the strategic direction of the company and oversees the standards of quality and voice that define its work across every engagement.
Gloria Nabilabi
Campaigns DirectorLeads campaign strategy and execution at Buland, overseeing client promotion programs from planning through delivery, with responsibility for their reach and long-term impact.
Ruth Mesfin
Head of ResearchRuth leads the research function at Buland, overseeing the analysis and insight that inform client strategy across every engagement. She is responsible for upholding the standards of rigor and depth that underpin the firm's work.
Hana Alem
Platforms & Design LeadOversees digital platforms and design at Buland, guiding the development and presentation of client-facing properties and upholding a consistent standard of quality across engagements.
Michel Legrand
Audience DirectorLeads audience strategy at Buland, overseeing the programs through which clients build and sustain lasting relationships with their readers and communities.
Sifen
Director of Speaking & PartnershipsLeads the firm's speaking and partnerships practice, overseeing client visibility opportunities and the institutional relationships that support them across sectors.
You will work with people who read.
Every engagement is led by a senior team member from the first call to the final report.
Contact
Tell us about your work.
A few lines are enough: the book or research, what you want it to do next, and anything you are weighing. We read everything and reply personally.
Start with an email.
hello@bulandweb.comPrefer to talk? Say so in your note and we will send times for a short call.